There has been a surge in software products for ecommerce brands that promise a lot but do very little.

This has been a reaction to most brands lacking the capability to deliver complex change projects or incorporate software into a wider strategy.

Vendors get fed up trying to make change happen - it’s almost impossible when you’re just selling one product to a brand - so they focus on “time to value” and becoming a quick win because that’s all Founders have confidence their team can deliver.

Our team won’t use that. We try things and then give up. We sign up for new stuff all the time but it doesn’t work.

As brands review their tech inventory to save money these gimmick apps are going to get turfed out and the easy money will go.

Selling a PLM for a year into fashion brands to help their supply chain forced me to push deeper into the reasons behind so many companies not feeling “ready” to adopt tech in the most archaic part of their businesses.

As I pushed deeper I crossed over at some point and started to see both sides of the table. Vendor and Operator.

That’s where I’m building from now. It’s wild how far from reality most software founders and sales people are living. I’m going to get closer to the customer than any one vendor and help bridge the gap as best I can.

Exceptions to the rule are appearing. Checkout Inveterate, Inc and Formtoro to see what’s possible when you get the right mix of insight and understanding and execution in tech….you can guarantee services and expertise is going to be a heavy part of the proposition.

Change doesn’t happen without it.