About Me

Hey there,

It is great to find you in my corner of the internet.

I'm Oliver Rhodes, Co-Founder of Nolo Apps. We're building the operating system for product-driven brands, delivering proven systems for running product operations through our Framework of Airtable apps.

I believe brands shouldn't have to choose between expensive custom development and inflexible off-the-shelf software. The future of operational software lies in platforms that are accessible, customisable, and truly scalable - much like how Shopify transformed ecommerce.

My journey in ecommerce technology spans 14 years. At Peoplevox, I grew from early employee to leading sales and marketing, helping scale the business from bootstrap to a £20M exit to Descartes Systems Group. During this decade, I witnessed firsthand how brands struggled with back-office operations that ERPs couldn't solve.

Later, at SupplyCompass, I gained deep insights into product development cycles and discovered how low-code platforms, particularly Airtable, could transform how brands operate. This revelation led to founding Nolo Apps.

We started by building Airtable apps for innovative brands like Jaded LDN, RIXO, and Hype. Today, we're creating a new category of operational software. Our Framework strategy combines plug-and-play apps with deep expertise in the ecommerce tech ecosystem, helping brands build systems that grow with their business.

I'm on a mission to empower 1,000+ operators to transform their operations using our Framework. We're establishing Airtable as the go-to platform for brand operations, similar to how Shopify became the standard for ecommerce.

I share real-time insights about building scalable operations for product-driven brands through this blog and newsletter.

It's ace to meet you. I'm looking forward to getting to know you better.

See you soon,