We made a thing and launched it today.

I started this blog in 2022 to help me translate what I observed from my tech consultancy work with Ecommerce brands. Out of my intent to write more and in this format were

Empower and Enable your Operators

There is a war in Ecommerce technology between Shopify and every other software vendor that wants to be at the heart of your business. Whether you're a small brand that scales

A Framework for Freedom

The competition that I spend most of my time guiding, nudging, pushing, and encouraging people to overcome is doing nothing. The bigger a business gets, the harder it gets for founders. They don&