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Oliver Rhodes

Oliver Rhodes

📍 Bruton

How & Why I Became an Investor in Order Editing

I First came across Hamish Mckay and orderediting.com on LinkedIn, as many people probably have. At the time, I had been wrestling with some intricate challenges around order management for a high-quality brand based in the UK, Frahm. Frahm operates a pre-order model, which is brilliant for managing production

9 Ecommerce Tech Startups to keep an eye on in 2025

I've been actively engaged in eCommerce tech for over 10 years, and here are some lesser-known startups that I’m excited about right now: Two Boxes Two Boxes is the missing link between your returns platforms, like Loop, ReturnGO, and Swap. Their solution takes in your RMAs and

The Future of the COO in Ecommerce & Retail

Tech is reshaping how we do business—automation, data analytics, and AI are all making things quicker and more efficient. A tech-savvy COO can spot and implement automation, allowing the business to scale without a huge cost increase. This creates operational leverage.

Scaling Fashion and Apparel vs. CPG Brands: What You Need to Know

When scaling fashion and apparel brands versus CPG (consumer packaged goods) brands—think cosmetics, supplements, or food—there are similarities but also some stark differences. Understanding both can help brands craft strategies that are effective and tailored to their industry. Shared Playbook: Lifestyle-Driven Innovation In both fashion and CPG, it’

Why Chasing Innovation Isn’t Always the Smartest Move

“You need cutting-edge tech to stay ahead of the competition,” right? It’s the line you hear in every tech briefing or innovation workshop. But when does innovation stop being helpful and start making everything more complicated? Not all tech is created equal, and chasing the newest tools can hurt

The Ultimate Checklist for Selecting Software for 8-Figure E-commerce Brands

Choosing the right software becomes critical as your e-commerce brand scales to 8 figures. If you leave software selection to operational leaders without experience, they might overlook essential factors that can lead to costly mistakes. Don’t learn system limitations the hard way—use this checklist to evaluate vendors effectively.

How to Assess Whether to Replatform from an ERP

Replatforming from an ERP is a decision that your CEO and board may instinctively resist. The investment is substantial, and the risks are real. But what they might not see as clearly is the risk of doing nothing. As an Operator, you need to weigh your options carefully. Here’s

Tech Stack PRO: Inventory Planning Software

The worst-kept secret in retail is that retailers are overstocked. Buyers mistook COVID-19 growth for marketing skills. It was luck. Founders have lost their brands because of this. The biggest lie is that the root cause of this issue has been fixed. The second biggest lie is that there is

I've discovered shared to-do lists, and I feel less stressed, more productive and won't go back into hiding.

Trusting your team to manage their to-do lists privately is one of the root causes of a busy, reactive, and unproductive work culture. This approach often leads us to what Cal Newport describes as "a state of continuous partial attention," where we are "constantly scanning our environment

This person doesn't exist

This person doesn't exist. But if you do, you know what to do. Ecommerce Operations like the back of your hand. You've worked in-house for a brand. Or you've had years doing pre-sales/advisory or implementation (like me). Fricking love Airtable and building stuff