Six software myths dispelled
To sell you software, marketers make up stories and weave into them commonly held myths.
stories help us understand complex solutions - but your job is to get to facts and not simply
How to optimise your buying process to make faster, better decisions
In the video, I discuss the importance of defining a buying process when purchasing technology.
Without a clear process, making informed decisions is difficult, and projects may not move forward as planned.
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