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Oliver Rhodes

Oliver Rhodes

📍 Bruton

There has been a surge in software products for ecommerce brands that promise a lot but do very little.

This has been a reaction to most brands lacking the capability to deliver complex change projects or incorporate software into a wider strategy. Vendors get fed up trying to make change happen - it’s almost impossible when you’re just selling one product to a brand - so they

What I learnt in my first four months working for brands that were different from what I had seen selling software solutions.

12 years of building and selling software to solve problems for ecommerce brands, four months working for brands solving problems. Learnings 👇👇👇 1. Most brands need to narrow their focus and try to do fewer projects but execute better. As brands are scaling up their teams too many projects are being

Boring software for boring companies.

The reality when it comes to choosing technology is people go with what they know. This is because in order to imagine a new way of doing things you need to have an intimate knowledge of how it's currently being done, how it could be done, and all

Scaling up? Codify, trap and store information like never before.

You're hiring so many new people into the business. Making sure everybody has access to the same information and it's really easy to share information and collaborate is critical. And through the whole product journey, you need accurate data that everybody's working in the

The case for closing the customer feedback loop for your fashion brand.

Iterating your products based on customer feedback and insight is the key to creating winning designs. Almost no one shares any customer complaints, returns or QC issues with their designers or factory. In software, customer feedback loops are as tight as you can make them. People are literally obsessed with

Before you launch your 'Sustainable Collection' read this.

Greenwashing is a more imminent threat to fashion brands than consumer preferences for 'sustainability'. Sustainability is intimidating. The steep learning curve means it's easier to overstep the mark and get called out than get any credit for your efforts. Because of the steep learning curve, brands

Everyone likes to talk about tech stacks. The reality is most brands run on Google Sheets and setting up the right templates is key to handling the nuances of your business.

Here are 15 of the most common Google Sheets that brands use to run their Revenue Operations: 1. Content Planner - what content is being published and when? 2. Master critical path - all the key dates for a product from design to launch online 3. Product/SKU Creation &

Your ecommerce processes are cross-functional but information stops flowing really fast as you start to scale.

Visualizing Information Flows is a tactic that can help. To do this you just need to know 5 system types to create a shared way of grouping tools and then you can create a map of your business. ✍️ System of Record What is the system of record for each team?

There is nothing wrong with using Google Sheets to manage your operations.

There are some docs I'd leave in Google Sheets and some I would not. Google Sheets works well for: - Weekly sales, stock and intake (WSSI) - Costings & Margin calculations - Financial modelling - Budgeting - Fit & Grading These documents require formulas, focus on numbers and

I designed this style of visualising systems because anyone can do it and you probably should.

Here is how and why I designed it to look and work like this for designing solutions to Ecommerce Revenue Operations problems: 1. Put your ecommerce platform at the core. There is always a tonne of apps connected to Shopify, BigCommerce like payment gateways, email marketing and CRO tools. Having